Just Be Nice® is an international movement with a simple message, just be nice. These three simple, yet powerful words transcend through our culture as a positive lifelong message of kindness. We spread this meaningful message with help from people like you, through our retail website justbenice.com, grassroots efforts, our School Program and our Just Be Nice Foundation which is our non-profit fundraising program. We offer high quality t-shirts, stickers, mugs and more.
Our Nice Story
TAMPA – It all started with a dream.
At first, George Mason dismissed the powerful dream, but this did nothing more than prompt its perpetual recurrence.
Then, over a decade ago, George decided to print a few hundred bumper stickers that said – Just Be Nice® (JBN).
He began sharing the Just Be Nice message.
It wasn’t out of the norm for George to leave a bumper sticker casually on a park bench, a stop sign, a coffee shop table, or really anywhere people might discover it and remember the inspiring message: Just Be Nice.
“His idea of promoting Just Be Nice was getting a daily cup of coffee and leaving behind a Just Be Nice card without anyone noticing,” Finley Mason said. She is one of two daughters left to carry forward the pure vision for their father.
George Mason was playful and had a really big heart. Witnessing the ways in which people responded to his three magic words was the driving force behind his work. He was a kind, compassionate man who sought to give back to the world in any way he could.
Shortly after his death, Finley and Kat Mason discovered much about the donations their father made over the years to both the local community and organizations around the world.
“He donated a lot of his time, care, and money,” Finley Mason said. “We didn’t know all that he gave back to the community until he passed away and people began to tell us.”
They knew their father as a playful person and someone who truly believed in the magic of a universal good.
But it wasn’t until the winter of 2008 – six months after his death – that Finley and Kat decided to pick up where their dad left off in the world.
That Christmas, they were in Maine for the holiday and made the amazing decision and commitment to carry on their family legacy, the Just Be Nice message. They agreed that before then they just weren’t ready.
The calls and e-mails began filtering back to them – story after story about their dad and JBN – that solidified their decision. By the summer of 2009, they looked to the future of Just Be Nice and prepared to expand upon their father’s dream.
“Just Be Nice is such a simple message, but it’s something that people forget every day,” Kat Mason said. “I wanted to remind them, by wearing a Just Be Nice shirt, by putting a Just Be Nice sticker on my car and by using the Just Be Nice message as something positive to strive for on a daily basis.”
Like their father, they too believe in the universal good of all people and want to engage communities across the globe to Just Be Nice.
They care about the environment and the people of the world, just as George Mason did.
“Just be nice meant everything to our father, and he meant everything to us,” Kat said. “He would be so proud to know that our family will continue on with his work.”