Our Story

IT BEGAN LIKE THIS…

Sisters often need reminders to be nice to one another and Finley and Kat Mason were reminded a lot, especially by their dad, George Mason. His favorite thing to tell his girls was, “Just Be Nice.” Born in Atlanta and raised in Tampa, the girls admired their Father’s patience and optimism. So much so that one day he was inspired to take action and he began sharing his favorite message of Just Be Nice with others. George printed a few hundred bumpers stickers and began leaving them on park benches, street signs and on coffee shop tables. In 2008 George died suddenly and the girls knew what they had to do.

THE ORIGINAL THOUGHT

“Our Dad’s original idea of promoting Just Be Nice was getting a daily cup of coffee and leaving behind a Just Be Nice card without anyone noticing,” Finley Mason said. “Witnessing the ways in which people responded to his three magic words was the driving force behind his work.”
Shortly after his death, the sisters learned about the donations their father made over the years to both the local community and organizations around the world. The stories kept pouring in, encouraging them to keep nurturing his idea.

AND TO THIS DAY

Today, Just Be Nice can be found on T-shirts, bumper stickers and coffee mugs. A simple reminder of something positive to strive for on a daily basis. Like their father, Finley & Kat believe in the universal good of all people and want to engage communities everywhere to Just Be Nice.

SOME FEATURED PRODUCTS